Solutions > Prescriptions

Targeting
Evaluate the target of your promotional investment to improve your performance
Solutions > Prescriptions
Targeting
Evaluate the target of your promotional investment to improve your performance
Optimization of your medical promotion effectiveness based on the evaluation of the channels that best suit your promotional strategy
Assessment of the competition market regarding prescription generation, market share and different trends
Allowing sales representatives to analyze the medical professionals to whom their main efforts should be directed, by identifying their habits and who are the most productive ones
Core tool for the Products and Commercial Effectiveness areas

Targeting Analyzer allows to prepare a better and more efficient visit strategy
Access Close-Up International prescription audit database
Filter results to know the physicians that prescribe in the reference markets of each laboratory
Segment medical professionals based on visited or not visited ones, and lower or higher affinity with different laboratories
Analyze our historic information of the last five years
Conduct periodic evaluations by segregating results in customized intervals
Establish the targeting coverage
Develop an opportunity matrix
Filter the prescribing physicians by market
Establish prescription hierarchies
Access the physician file and analyze the data according to specific markets, periods and geographies