Solutions > Prescriptions
Targeting
Evaluate the target of your promotional investment to improve your performance
Solutions > Prescriptions
Targeting
Evaluate the target of your promotional investment to improve your performance
Optimization of your medical promotion effectiveness based on the evaluation of the channels that best suit your promotional strategy- Assessment of the competition market regarding prescription generation, market share and different trends
- Allowing sales representatives to analyze the medical professionals to whom their main efforts should be directed, by identifying their habits and who are the most productive ones
- Core tool for the Products and Commercial Effectiveness areas
Targeting Analyzer allows to prepare a better and more efficient visit strategy
Access Close-Up International prescription audit database
- Filter results to know the physicians that prescribe in the reference markets of each laboratory
- Segment medical professionals based on visited or not visited ones, and lower or higher affinity with different laboratories
- Analyze our historic information of the last five years
- Conduct periodic evaluations by segregating results in customized intervals
- Establish the targeting coverage
- Develop an opportunity matrix
- Filter the prescribing physicians by market
- Establish prescription hierarchies
- Access the physician file and analyze the data according to specific markets, periods and geographies