Solutions > Consulting
Wally – Multi-Channel Strategies
Solutions > Consulting
Wally – Multi-Channel Strategies
Digital platform that allows for the expansion of the promotional effort without increasing costs.- Implementation of a communication strategy for a small potential prescriber set outside the scope of representatives’ personal visits.
- Generation of additional promotional content for physicians who have been visited.
- Assessment of the impact and performance generation through prescriptions resulting from digital promotion in physicians.
MCS arises from an alliance between Close Up International and McCann Health Project
- Multi-Channel Strategies is a fully digital platform focused on generating relationships between physicians, the pharmaceutical industry, the product and the concept development and product use content of the market.
- Multi-Channel Strategies not only causes a digital impact, but also complements traditional marketing.
- Allows for good segmentation and targeting, key success factors.
- Has a predictive model that provides a better definition of which physicians can achieve high levels of prescription in a short and medium term.
- Preserves the representatives’ efforts, but allows for additional promotion in areas without representatives.