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Wally – Multi-Channel Strategies
Solutions > Consulting
Wally – Multi-Channel Strategies
Digital platform that allows for the expansion of the promotional effort without increasing costs.
Implementation of a communication strategy for a small potential prescriber set outside the scope of representatives’ personal visits.
Generation of additional promotional content for physicians who have been visited.
Assessment of the impact and performance generation through prescriptions resulting from digital promotion in physicians.

MCS arises from an alliance between Close Up International and McCann Health Project
Multi-Channel Strategies is a fully digital platform focused on generating relationships between physicians, the pharmaceutical industry, the product and the concept development and product use content of the market.
Multi-Channel Strategies not only causes a digital impact, but also complements traditional marketing.
Allows for good segmentation and targeting, key success factors.
Has a predictive model that provides a better definition of which physicians can achieve high levels of prescription in a short and medium term.
Preserves the representatives’ efforts, but allows for additional promotion in areas without representatives.