Solutions > Consulting

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Wally – Multi-Channel Strategies

Achieve additional prescriptions and sales by reaching physicians who do not receive traditional promotional visits

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Solutions > Consulting

Wally – Multi-Channel Strategies

Achieve additional prescriptions and sales by reaching physicians who do not receive traditional promotional visits

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  • iconDigital platform that allows for the expansion of the promotional effort without increasing costs.
  • iconImplementation of a communication strategy for a small potential prescriber set outside the scope of representatives’ personal visits.
  • iconGeneration of additional promotional content for physicians who have been visited.
  • iconAssessment of the impact and performance generation through prescriptions resulting from digital promotion in physicians.
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MCS arises from an alliance between Close Up International and McCann Health Project

  • iconMulti-Channel Strategies is a fully digital platform focused on generating relationships between physicians, the pharmaceutical industry, the product and the concept development and product use content of the market.
  • iconMulti-Channel Strategies not only causes a digital impact, but also complements traditional marketing.
  • iconAllows for good segmentation and targeting, key success factors.
  • iconHas a predictive model that provides a better definition of which physicians can achieve high levels of prescription in a short and medium term.
  • iconPreserves the representatives’ efforts, but allows for additional promotion in areas without representatives.