Our History

Our Story

• 1968

  Creation of Close-Up

  It is born in Argentina as the company creating the First Prescription Audits in the world.

• 1971

  Close-Up
  Mexico Launch

  Close-Up starts its international expansion.

• 1972

  Close-Up
  Brasil Launch

  The prescription audits reach the most important market in Latin America.

• 1983

  Audit-Pharma Launch

  One of the most relevant products and appreciated by the Pharmaceutical Industry aimed at Physicians.

• 1990

  Lider File Launch

  First Medical File Management, CRM, of the Pharmaceutical Industry.

• 1990

  Total Latam
  Coverage

  Our Prescription Business Unit covers all Latin America and Spain.

• 1992

  Recognition by
  AIMFA

  The Spanish Pharmaceutical Marketing and Research Association awards a recognition to the President, Dr. Bonaparte.

• 1995

  Recognition to
  Continuous Improvement

  Granted by the National Quality Award Foundation and delivered by the President of Argentina.

• 1998

  Creation of
  Feel Foundation

  For the Professional Development of the Health and Training and Social Community Assistance to Childhood sector.

• 2000

  Pharmaceutical BI
  Launch

  First Business Intelligence software for Pharmacies and Pharmacy Chains.

• 2003

  Regional Close-Up
  Launch

  Platform integrating and consolidating the prescription market information of all the countries within Latin America.

• 2006

  Lifetime Achievement Award
  SAMF

  The Argentine Pharmaceutical Marketing Association grants the award for Close-Up commitment with the Pharmaceutical Industry.

• 2008

  Acquisition of IMS
  Health
  Prescription Business

  Close-Up acquires the Prescription Business of IMS Health in Latin America: historical event consolidating our Leadership position.

• 2009

  Prescriber´s Launch

  Online Tool to access the prescription information of Visited and Not Visited Physicians.

• 2009

  SfNet Launch

  First exclusive CRM for the Pharmaceutical Industry.

• 2009

  Acquisition of Inestra

  Brazilian company specialized in technological services and applications.

• 2010

  Close-Up Dashboards
  Launch

  Executive Reports contributing to improve organization management.

• 2011

  
  SfNet global coverage

  The application is consolidated at a global level.

• 2011

  Acquisition of
  Cedat Health

  The operation of the application company SFA for sales force consolidates Close-Up as leader in Pharmaceutical CRM Technology.

• 2011

  Close-Up Analyzer
  Launch

  Online platform to access the pharmaceutical market prescription queries, physicians and sales force productivity.

• 2013

  Lifetime Achievement Award
  Grupemef

  The Grupo de Pesquisadores do Mercado Farmacêutico honored Close-Up and Dr. Bonaparte in its 45th Anniversary.

• 2014

  Sales Audits
  Launch

  In Brazil, and for the first time in its history, Close-Up produces and commercializes Sales Audits for the retail and non-retail pharmaceutical market.

• 2015

  Acquisition of
  CID Latina Argentina

  From Knobloch Group of Mexico (its Sales Audits in Argentina). Creation of a Strategic Alliance in Mexico.

• 2015

  Business Analyzer
  Launch

  For the first time in the Pharmaceutical Industry a company offers an Integrating Solution for Prescription and Sales Data.

• 2018

  Digital Transformation

  Addition of Ominchannel strategies for the growing digital demand of the Pharmaceutical Industry Agreement with McCaan Health.

• 2018

  Consulting

  Consolidation of this unit to deepen our relationship as Strategic Partner of our clients.

• 2019

  Acquisition of
  Sales Pharma

  The purchase of this Running Software in Brazil consolidates the leadership position with 40 new clients

• 2019

  Award of
  Sindusfarma Brasil

  The Pharmaceutical Industry Product Chamber of Brazil grants the Cândido Fontoura “Comendador” award to Dr. Bonaparte

• 2019

  Machine Learning

  By adding Big Data, Close-Up provides Predictive Market Analysis services.

• 2019

  Strategic Alliance with Symphony Health
  (a PRA Healthsciences Company)

  An important milestone that allows the integration of sales and prescription information from Latin America and the United States through the Regional Analyzer and Analytical Clinical Studies.

• 2020

  Close-Up US launch

  Important launch of Close-Up affiliate in the United States, with focus on launching our technology portfolio in the country and extending our partnership with our customer’s headquarters and regional offices.