Our Company > History

Our History

In 1968 we created the first company in charge of auditing medical prescriptions in the world


Permanent Evolution
Innovative and creative idea

Close-Up International was born in 1968 in the midst of a very creative context and intense and profound changes.

The company is created from an original idea: to be the First Prescription Auditor for the pharmaceutical market worldwide.

This is how our company was born, under the leadership of a prestigious group of professionals from the health, chemical and pharmaceutical sectors; becoming a pioneer company in the development and application of new analysis and research techniques.

Our Story

  • 1968

    Creation of Close-Up

    It is born in Argentina as the company creating the First Prescription Audits in the world.

  • 1971

    Mexico Launch

    Close-Up starts its international expansion.

  • 1972

    Brasil Launch

    The prescription audits reach the most important market in Latin America.

  • 1983

    Audit-Pharma Launch

    One of the most relevant products and appreciated by the Pharmaceutical Industry aimed at Physicians.

  • 1990

    Lider File Launch

    First Medical File Management, CRM, of the Pharmaceutical Industry.

  • 1990

    Total Latam

    Our Prescription Business Unit covers all Latin America and Spain.

  • 1992

    Recognition by

    The Spanish Pharmaceutical Marketing and Research Association awards a recognition to the President, Dr. Bonaparte.

  • 1995

    Recognition to
    Continuous Improvement

    Granted by the National Quality Award Foundation and delivered by the President of Argentina.

  • 1998

    Creation of
    Feel Foundation

    For the Professional Development of the Health and Training and Social Community Assistance to Childhood sector.

  • 2000

    Pharmaceutical BI

    First Business Intelligence software for Pharmacies and Pharmacy Chains.

  • 2003

    Regional Close-Up

    Platform integrating and consolidating the prescription market information of all the countries within Latin America.

  • 2006

    Lifetime Achievement Award

    The Argentine Pharmaceutical Marketing Association grants the award for Close-Up commitment with the Pharmaceutical Industry.

  • 2008

    Acquisition of IMS

    Prescription Business

    Close-Up acquires the Prescription Business of IMS Health in Latin America: historical event consolidating our Leadership position.

  • 2009

    Prescriber´s Launch

    Online Tool to access the prescription information of Visited and Not Visited Physicians.

  • 2009

    SfNet Launch

    First exclusive CRM for the Pharmaceutical Industry.

  • 2009

    Acquisition of Inestra

    Brazilian company specialized in technological services and applications.

  • 2010

    Close-Up Dashboards

    Executive Reports contributing to improve organization management.

  • 2011

    SfNet global coverage

    The application is consolidated at a global level.

  • 2011

    Acquisition of
    Cedat Health

    The operation of the application company SFA for sales force consolidates Close-Up as leader in Pharmaceutical CRM Technology.

  • 2011

    Close-Up Analyzer

    Online platform to access the pharmaceutical market prescription queries, physicians and sales force productivity.

  • 2013

    Lifetime Achievement Award

    The Grupo de Pesquisadores do Mercado Farmacêutico honored Close-Up and Dr. Bonaparte in its 45th Anniversary.

  • 2014

    Sales Audits

    In Brazil, and for the first time in its history, Close-Up produces and commercializes Sales Audits for the retail and non-retail pharmaceutical market.

  • 2015

    Acquisition of
    CID Latina Argentina

    From Knobloch Group of Mexico (its Sales Audits in Argentina). Creation of a Strategic Alliance in Mexico.

  • 2015

    Business Analyzer

    For the first time in the Pharmaceutical Industry a company offers an Integrating Solution for Prescription and Sales Data.

  • 2018

    Digital Transformation

    Addition of Ominchannel strategies for the growing digital demand of the Pharmaceutical Industry Agreement with McCaan Health.

  • 2018


    Consolidation of this unit to deepen our relationship as Strategic Partner of our clients.

  • 2019

    Acquisition of
    Sales Pharma

    The purchase of this Running Software in Brazil consolidates the leadership position with 40 new clients

  • 2019

    Award of
    Sindusfarma Brasil

    The Pharmaceutical Industry Product Chamber of Brazil grants the Cândido Fontoura “Comendador” award to Dr. Bonaparte

  • 2019

    Machine Learning

    By adding Big Data, Close-Up provides Predictive Market Analysis services.

  • 2019

    Strategic Alliance with Symphony Health
    (a PRA Healthsciences Company)

    An important milestone that allows the integration of sales and prescription information from Latin America and the United States through the Regional Analyzer and Analytical Clinical Studies.