Solutions
Consulting
Close-Up International provides various consulting solutions that help guide its clients in all strategic aspects of their business.
Commercial
Effectiveness
Close-Up International offers complete solutions to evaluate the commercial effectiveness and the impact of your marketing investment on the sales of your product. Our tools help optimize your sales force resources essential to create a profitable portfolio. We use advanced data analysis technology with specific application to the pharmaceutical industry.
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Market Sizing
Evaluate the opportunities offered by the market and that you can reach from effective sales actions
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Forecasting
Forecast the potential sales of your product based on the market and compare it with your competition
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KOL & Influence Mapping
Expand your network of influence based on strategies aimed at Key Opinion Leaders or referring physicians in the sector
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Sample & Detailing Resource Optimization
Efficiently determine the amount of samples to be delivered to physicians with high potential for prescriptions
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Future High Potential Prescribers
Anticipate and establish close links with future high potential prescribers in your market
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Pharmacy Distribution Diagnosis
Know the distribution of your product in pharmacies and optimize their sales performance in the market
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Pharmacy Disruption Analysis
Assess the impact of product unavailability in pharmacies
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Pharmacy and Physician Switch Analysis
Evaluate which physicians have low prescription-to-sales conversion and why
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Pharmacy Launch Placement Study
Find out which are the best pharmacies to commercialize your product
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Hospital Segmentation and Account Management
Know which are the best hospitals for your product and define the best account management to assess your results
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Sales Force Resource Optimization
Optimize the resources of your sales force based on objective methodological criteria
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Wally – Multi-Channel Strategies
Achieve additional prescriptions and sales by reaching physicians who do not receive traditional promotional visits
Portfolio
Strategy
Knowing which is the best portfolio for a certain market is key to achieve good performance. From Close-Up International we accompany you in the process of optimizing the performance of your product, through the study of the group of offers available both within and outside the resources of your company. These are strategic projects, such as the expansion and optimization of your portfolio.
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Portfolio Management & Expansion
Evaluate your portfolio performance and plan for the future based on objective criteria
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Portfolio Revision and Optimization
Evaluate your portfolio and receive a diagnosis to optimize your performance
New Product
And Market Entrance
Close-Up International provides you with the best tools to make a comparative analysis with products similar to yours and thus be able to evaluate your strengths upon the offer available in the market. By means of input analysis, competitiveness and benchmark studies, we can analyze the different behaviors of the competition, allowing us to define how to enter the market, how to promote the product, where to distribute the product, at what price and how to define the performance to be sought or the sales forecast you intend to generate.
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Market Entrance
Evaluate the different market entrance strategies for your product
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Competitive analysis
Evaluate your market of interest in comparison with your competitors
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Benchmark analysis
Evaluate and adopt the best practices applied in your market
Integrated
Information
Close-Up International offers complete solutions to evaluate the commercial effectiveness and the impact of your marketing investment on the sales of your product. Our tools help optimize your sales force resources essential to create a profitable portfolio. We use advanced data analysis technology with specific application to the pharmaceutical industry.
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Big Data Project
Perform data analysis with descriptive, predictive and prescriptive character
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Business Review
Evaluate the performance of your product from the beginning of its promotion to its sale