Solutions > High cost specialty market

Ad Hoc Solutions
Solutions > High cost specialty market
Ad Hoc Solutions
ATU- Awareness, Trial
And Usage
Assessment of the medical knowledge of the product (spontaneous or analyzed) in the client’s target market
Verification of treatment prescription comptrollers’ fulfilment
Analysis of the product advantages, disadvantages and barriers
Analysis of the product prescription level and the profile of the patient who uses it
Evaluation of the current and future prescription scenario
Determination of switch-in and switch-out and reasons
Message Recall
Assessment of the medical knowledge of the product (spontaneous or analyzed)
Determination of the frequency of sales representatives’ visits and the rate of physicians who do not remember having been visited by a pharmaceutical company
Analysis of key messages transmitted by sales representatives during the visits
Evaluation of key messages conveyed by the client and the competition during the last visit cycle
Current and future prescription scenario

Mistery Shopper
Performing the purchase process in the real life with or without prescription
Determining the product availability rate at the sales points
Ascertaining the existence of spontaneous product offering by competitors upon requesting the client’s product
Analyzing the rate of product demand fulfilment
Switch rate due to high price
Rate of offering generic or similar products