Solutions > High cost specialty market
Ad Hoc Solutions
Solutions > High cost specialty market
Ad Hoc Solutions
ATU- Awareness, Trial
And Usage
Assessment of the medical knowledge of the product (spontaneous or analyzed) in the client’s target market- Verification of treatment prescription comptrollers’ fulfilment
- Analysis of the product advantages, disadvantages and barriers
- Analysis of the product prescription level and the profile of the patient who uses it
- Evaluation of the current and future prescription scenario
- Determination of switch-in and switch-out and reasons
Message Recall
- Assessment of the medical knowledge of the product (spontaneous or analyzed)
- Determination of the frequency of sales representatives’ visits and the rate of physicians who do not remember having been visited by a pharmaceutical company
- Analysis of key messages transmitted by sales representatives during the visits
- Evaluation of key messages conveyed by the client and the competition during the last visit cycle
- Current and future prescription scenario
Mistery Shopper
- Performing the purchase process in the real life with or without prescription
- Determining the product availability rate at the sales points
- Ascertaining the existence of spontaneous product offering by competitors upon requesting the client’s product
- Analyzing the rate of product demand fulfilment
- Switch rate due to high price
- Rate of offering generic or similar products