The Physician Targeting is based on the selection of Laboratories Entry Markets.
Objective information about Prescribers:
Analysis of prescription trends related to:
Targeting enables us to choose Prescribers by therapeutic market in order to target promotional activities on physicians and track the results.
The data base shows the behavior of Physicians with high prescription within the therapeutic class, products or chemical entities.
The methodology is based on prescription sampling, obtained through data collection from pharmacy panels, which constitute an objective, documented and irrefutable source, showing what physicians actually do and not what they say they do.