Business model developed around current Marketing and
Sales needs, based on the importance of health care systems
User-friendly web-based interface.
Data from our pharmacy panel.
TAll the HMO Companies and Health Care Service that make up the prescription scope in each region of the country.
Navigation capabilities to surf different levels starting from
the Health Coverage Groups to the Therapeutic Class,
Brand and Prescriber levels.
Advantages and Benefits:
Knowledge on Pharmaceutical Market trends from the point of view
of Health Care Systems.
Analysis of Lab Mix.
Measurements of prescription rate in pertinent markets at the
Social Security coverage level.
Detection of high prescribers at the Social Security coverage level.
Monthly and historical analysis for the different Social Security
Cross reference with the Lab file, which enables identification
of visited physicians through their Health Care coverage profile.
This contributes to Sales Force effectiveness, since it enables users to measure the promotional impact of each Health Care Coverage system up to the physician level. Key information for Targeting review.